What to Wear for a Family Photoshoot in South East London


Choosing what to wear for a family photoshoot can feel surprisingly overwhelming.


You want everyone to look coordinated, feel comfortable, and still feel like themselves — without it looking too styled or forced.

I photograph families across Bexley and South East London, including Sidcup, Welling and Eltham, and one of the most common questions I’m asked is what to wear for a family photoshoot.


Whether your session takes place in my studio, at your home or at an outdoor location in South East London, I'll help you choose outfits that complement both your surroundings and your family's style.


The good news is — it doesn’t need to be complicated.


Keep Colours Soft, Neutral and Timeless


Soft, neutral tones photograph beautifully and help keep the focus on your family, rather than your clothing.

Think:

  • Creams and whites
  • Soft greys
  • Beige and warm tones
  • Muted earthy colours


These tones work beautifully for family photoshoots in South East London, especially in natural light, creating a calm and cohesive look across your images.

Smiling woman holding two happy babies dressed in white outfits against a light studio background. During a Bexley family photoshoot

Coordinate, Don’t Match


You don’t need everyone wearing the exact same outfit.


Instead, aim for:

  • A shared colour palette
  • Complementary tones
  • Simple textures


This creates a natural, effortless feel without looking overly styled.


Choose Comfort for Everyone


Comfort is key — especially when children are involved.


During a family photography session, you’ll be moving, interacting and spending time together, so wearing clothing that feels relaxed and easy makes a big difference.


If someone feels uncomfortable, it will show in the photos — so always prioritise comfort.


Keep Patterns and Logos Minimal


To keep your photos timeless, it’s best to avoid:

  • Bold patterns
  • Large logos or text
  • Bright or neon colours


Simple clothing helps keep the focus on connection, expression and emotion.


Think About the Setting for Your Family Photoshoot in South East London


Your outfit choices can also reflect where your session takes place.

For outdoor family photoshoots in South East London:

  • Soft textures and layers work beautifully
  • Neutral tones complement natural surroundings


For indoor or more minimal sessions:

  • Clean, simple outfits create a timeless look


If you're unsure which season to book, you may also enjoy my guide on Best Time of Year for Family Photos in South East London, where I explain the benefits of spring, summer, autumn and winter family sessions.

Family of four posing happily at a family photoshoot in Bexley in a sunflower field.
Family portrait of parents holding two young toddlers, smiling together against a white background. During a family photoshoot in Bexley

Simple Outfit Ideas That Always Work


If you’re unsure where to start, these combinations work beautifully:

  • Mum: flowing dress or soft knitwear
  • Dad: neutral t-shirt or shirt with simple trousers
  • Children: soft, comfortable outfits in coordinating tones

Even something simple like denim paired with neutral colours works beautifully and feels natural and relaxed.


You Don’t Need to Overthink It


It’s easy to feel pressure to get everything “perfect”, but family photography isn’t about perfectly styled outfits.

It’s about:

  • Connection
  • Personality
  • Real moments together

The most meaningful images come when you feel comfortable and present.

Two babies in white tops and jeans sit together on a white background, looking up curiously. During a family photoshoot in SE London

Planning Your Family Photoshoot in South East London


If you're getting ready for your family session, you may also find these guides helpful:


Together, these guides will help you choose the best time for your session and feel relaxed and prepared on the day.


If you’re preparing for your session, you may also find my guides on what to wear for a newborn photoshoot and what to wear for a maternity photoshoot helpful — especially if your family photos include a new baby or are part of your pregnancy journey.


Planning ahead helps everything feel calm and relaxed on the day.


A Natural, Relaxed Family Photography Experience


If you're looking for a family photographer in South East London or Bexley, you can find more information about my family photography sessions on my Family & Baby Photography page, or get in touch if you'd like guidance on styling or booking.

Two adorable babies in white tops and jeans sit together on white background, one with a bow headband, at a photoshoot in Sidcup

Frequently Asked Questions About Family Photoshoot Outfits


What colours are best for family photos?

Soft, neutral tones such as cream, beige, grey and muted pastels create a timeless look.


Should we wear matching outfits?

Rather than matching exactly, I recommend choosing outfits in complementary colours and similar tones. This creates a timeless, natural look while allowing everyone's personality to shine through.


What if my children won’t cooperate?

That’s completely normal. Sessions are relaxed and child-led, so there’s no pressure.


Can grandparents or extended family join the session?

Absolutely. Extended family sessions can be a wonderful way to capture multiple generations together. If you're planning a larger family session, just let me know when booking so we can plan accordingly.


@jocovephotography
Follow me on Instagram